August 18, 2016 - The Master of Science in Marketing program, Chulalongkorn Business School partnered with Manager Online, Settrade, and Interbrand organize “Thailand’s Top Corporate Brand Values in Electronics Sector 2016” to create the awareness on Corporate Brand development, important factor in driving the business into a sustainable future. The committee used the tool called "CBS Valuation" (Corporate Brand Success Valuation), the first quantitative brand value assessment tool in Thailand from the research on Thailand Corporate Brand Success Valuation by Asst. Prof. Guntalee Ruenrom, Ph.D. and Lecturer Ake Pattaratanakun of The Master of Science in Marketing program, Chulalongkorn Business School. Delta Electronics (Thailand) PCL. awarded Thailand’s Corporate Brand Rising Stars 2014 in the electronics sector which have the highest growth in corporate brand values in electronics industry with the brand's worth Baht 36,779 million.
Mr.Vichai Saksuriya, Operation Vice President of Delta Electronics (Thailand) PCL. was present to receive the Award from Prof. Bundhit Eua-arporn, Ph.D., President of Chulalongkorn University, held on 18 August 2016, at Sukree Kaewcharoen Auditorium, SET Building, the Stock Exchange of Thailand.
