The Master of Science in Marketing program from Chulalongkorn Business School partnered with Manager Online, Settrade and Interbrand to present “Thailand’s Top Corporate Brand Values in Electronics Sector 2016”. The aim of the award is to create awareness for corporate brand development which an important factor in driving business into a sustainable future. The committee has adopted the tool called "CBS Valuation" (Corporate Brand Success Valuation) ), the first quantitative brand value assessment tool in Thailand developed by Asst. Prof. Guntalee Ruenrom, Ph.D. and Lecturer Ake Pattaratanakun of The Master of Science in Marketing program, Chulalongkorn Business School.
Delta Electronics (Thailand) PCL. is awarded Thailand’s Corporate Brand Rising Stars 2016 in the electronics sector. The company has the highest growth in corporate brand values in electronics industry with the brand's worth Baht 36,779 million.
Mr.Vichai Saksuriya, Operation Vice President of Delta Electronics (Thailand) PCL. was present to receive the Award from Prof. Bundhit Eua-arporn, Ph.D., President of Chulalongkorn University. The ceremony was held on August 18, 2016 at the Sukree Kaewcharoen Auditorium, SET Building of the Stock Exchange of Thailand.